TY  - BOOK
AU  - CAVUSGIL,S.TAMER
AU  - GHAURI,PERVEZ N.
TI  - DOING BUSINES IN EMERGING MARKETS: ENTRY AND NEGOTIATION STRATEGIES
SN  - 0761913750
U1  - 658.848 
PY  - 2002///
CY  - ESTADOS UNIDOS DE AMERICA
PB  - SAGE PUBLICATIONS, INC.
KW  - MERCADO DE EXPORTACION
KW  - NEGOCIACIONES
N2  - A NUMBER OF COUNTRIES HAVE CONSIDERABLE PURCHASING POWER EQUIVALENT TO WESTERN ECONOMIES. MANY DEVELOPING COUNTRIES IN CENTRAL EUROPE, ASIA, LATIN AMERICA, AND AFRICA ARE ACTUALLY GROWING AT A MUCH FASTER RATE THAN THOSE IN THE DEVELOPED WEST. EVALUATING AND DOING BUSINESS IN THESE MARKETS, HOWEVER, IS STILL CONSIDERED A DIFFICULT TASK
ER  -