TY  - BOOK
AU  - Hair,Joseph F.
AU  - BUSH,ROBERT P.-ORTINAU,DAVID J.
TI  - MARKETING RESEARCH: WITHIN A CHANGING INFORMATION ENVIRONMENT
SN  - 0071115927
U1  - 658.83 
PY  - 2006///
CY  - ESTADOS UNIDOS DE AMERICA
PB  - MCGRAW-HILL COMPANIES
KW  - INVESTIGACION DE MERCADEO
N2  - BUILDING ON THE SUCCESS OF THE FIRTS TWO EDITIONS OF MARKETING RESEARCH: WITHEN A CHANGING INFORMATION ENVIRONMENT, THE NEW THIRD EDITION GOES WELL BEYOND THE BASIC IDEA OF ALL MARKETING RESEARCH BOOKS- TO INTRODUCE STUDENTS TO THE CONCEPTS AND PRACTICES THAT MAKE UP THE FIELD-TO SHOW HOW MARKETING INFORMATION RESEARCH TOOLS, SKILLS, AND UNDERSTANDING CAN BE APPLIED IN SOLVING MARKETING PROBLEMS AND CREATING BUSINESS OPPORTUNITIES IN OUR EVER MORE RAPIDLY CHANGING INFORMATION ENVIRONM
ER  -