TY  - BOOK
AU  - Laudon,Kenneth C.
AU  - Traver,Carol Guercio
TI  - E-commerce: business, technology, society 
SN  - 9780136006459
U1  - 658.872 
PY  - 2008///
CY  - United States of America
PB  - Pearson Prentice Hall
KW  - Comercio (electrónico)
KW  - Mercadeo
ER  -