TY  - BOOK
AU  - GOOLD,MICHAEL
AU  - CAMPBELL,ANDREW -ALEXANDER,MARCUS
TI  - CORPORATE-LEVEL STRATEGY: CREATING VALUE IN THE MULTIBUSINESS COMPANY
T2  - FILOSOFIA
SN  - 0471047163
U1  - 658.046 
PY  - 0000///[s.f.]
CY  - [s.l.]
PB  - JOHN WILEY AND SONS, INC
KW  - ASOCIACIONES EMPRESARIALES
KW  - ADMINISTRACION
N2  - AT LAST A BOOK THAT CUTS THROUGH ALL THE CORPORATE JARGON AND ACADEMIC GENERALIZATIONS TO ANSWER THE QUESTION DOES THE CORPORATE PARENT CREATE OR DESTROY VALUE FOR THE ORGANIZATION? THE AUTHORS SUGGEST A SIMPLE YET COMPELLING FRAMEWORK FOR MAKING THS DETERMINATION. MUST READING FOR STUDENTS AND PRACTITIONERS ALIKE
ER  -