TY  - BOOK
AU  - PLANT,ROBERT T.
TI  - ECOMMERCE: FORMULATION OF STRATEGY
T2  - THE SOFTWARE PATTERNS SERIES
SN  - 0130198447
U1  - 658.4012 
PY  - 0000///[s.f.]
CY  - [s.l.]
PB  - PRENTICE HALL PTR
KW  - PLANEACION DE NEGOCIOS
KW  - ESTUDIO DE CASOS
KW  - COMERCIO ELECTRONICO
N2  - IN THIS BOOK, GLOBAL E-COMMERCE EXPERT DR. ROBERT PLANT CUTS THROUGH THE TECHNOBABBLE TO PRESENT THE FIRST BALANCED, INTEGRATED STRATEGY FOR E-COMMERCE LEADERSHIP. PLAN ORGANIZES EVEY KEY DRIVER OF E-COMMERCE SUCCESS INTO A BREAKTHROUGH INTERNET STRATEGY EFFECTIVENESS SCORECARD THAT MAPS STRATEGY TO QUANTIFIABLE METRICS. DRAWING ON RESEARCH AT MORE THAN 40 TOP E-COMMERCE ORGANIZATIONS, HE HELPS YOU OPTIMIZE BRAND, TECHNOLOGY, SERVICE, MARKET, AND DEVELOPMENT- AND ANSWER CRITICAL QUESTI
ER  -