TY - BOOK AU - HOOKS,IVY F. AU - FARRY,KRISTIN A. TI - CUSTOMER-CENTERED PRODUCTS: CREATING SUCCESSFUL PRODUCTS THROUGH SAMRT REQUIREMENTS MANAGEMENT SN - 0814405681 U1 - 658.575 PY - 0000///[s.f.] CY - [s.l.] PB - AMACOM KW - ADMINISTRACION DE PRODUCCION KW - PLANEACION ADMINISTRATIVA N2 - WHETHER YOU MANAGE PRODUCT DEVELOPMENT, PROCUREMENT, OR SERVICE, ITS POSSIBLE, AND EVEN LIKELY, THAT YOU LACK FORMAL TRAINNING IN REQUIREMENTS DEFINITION AND MANAGEMENT. THIS BOOK FILLS THAT EDUCATIONAL GAP BY OFFERING THE NECESSARY FUNDAMENTALS AND FRAMEWORK. UNIQUELY, IT HELPS YOU EXAMINE YOUR ORGANIZATIONS CULTURE AND WORK ENVIRONMENT WITH AN EYE TOWARD HOW IT HELPS OR HINDERS PRODUCT DEVELOPMENT. IT ALSO POSITIONS YOU TO TAKE ADVANTAGE OF AUTOMATED TOOLS FOR MANAGING REQUIREMENTS ER -