TY  - BOOK
AU  - ALTER,STEVEN
TI  - INFORMATION SYSTEMS: FOUNDATION OF E-BUSINESS
SN  - 0130617733
U1  - 658.4038011 
PY  - 2002///
CY  - [s.l.]
PB  - PEARSON EDUCATION, INC.
KW  - COMERCIO (ELECTRONICO)
KW  - SISTEMAS DE INFORMACION EN ADMINISTRACION
N2  - THIS BOOK IS AN INDISPENSABLE TOOL FOR BUSINESS AND IT STUDENTS BECAUSE IT: PROVIDES A RIGOROUS, YET NON-TECHNICAL APPROACH, THAT ANY MANAGER, EXECUTIVE, OR BUSINESS PROFESSIONAL CAN USE TO VISUZALIZE AND ANALYZE SYSTEM-RELATED OPPORTUNITIES AND PROBLEMS THAT CONFRONT ALMOST EVERY COMPANY IN TODAYS ECONOMY. PRESENTS PRACTICAL, STRAIGHTFORWARD APPROACH FOR ATTAINING BUSINESS RESULTS, RECOGNIZING POSSIBILITIES, AND AVOIDING THE WASTED TIME AND EFFORT CONSUMED BY TECHNOLOGY INITIATIVES
ER  -