TY  - BOOK
AU  - MCGANN,ANTHONY F.
AU  - RUSSELL,J.THOMAS
TI  - ADVERSITING MEDIA: MANAGERIAL APPROACH
SN  - 025625487
U1  - 658.8 
PY  - 1981///
CY  - [s.l.]
PB  - RICHARD D. IRWIN
KW  - ANALISIS DE MERCADEO
KW  - MERCADEO
ER  -