TY  - BOOK
AU  - MCCARTHY,E.JEROME
TI  - BASIC MARKETING: A MANAGERIAL APPROACH
SN  - 0256021031
U1  - 658.8 
PY  - 1978///
CY  - [s.l.]
PB  - RICHARD D. IRWIN
KW  - MERCADEO
ER  -