TY  - BOOK
AU  - SCHUSTER,CAMILLE P.
AU  - COPELAND,MICHAEL J.
TI  - GLOBAL BUSINESS: PLANNING FOR SALES AND NEGOTATIONS
SN  - 0030105196
U1  - 382 
PY  - 1996///
CY  - ESTADOS UNIDOS DE AMERICA
PB  - HARCOURT BRACE AND COMPANY
KW  - COMERCIO INTERNACIONAL
KW  - NEGOCIOS
N1  - COLECCIÓN UPAEP
N2  - AS THE TWENTIETH CENTURY COMES TO A CLOSE, THE ERA OF GLOBALIZATION HAS BEGUN. AT PRESENT, GLOBALIZATION IS MORE A POPULAR CONCEPT THAN A REALITY. THE TERM IS BEING USED AND MISUSED TO REPRESENT EVERYTHING FROM SPECIALIZING IN THE MICROECONOMIC STUDY OF THE SLOVENIAN REPUBLIC TO THE GLOBAL PRODUCT- BE IT AN AUTOMOBILE, AN INSURANCE POLICY, OR AN INVESTMENT PORTFOLIO
ER  -