TY  - BOOK
AU  - MCCARTHY,E.JEROME
AU  - PERREAULT,WILLIAM D.
TI  - ESSENTIALS OF MARKETING: A GLOBAL-MANAGERIAL APPROACH
SN  - 0256127468
U1  - 658.8 
PY  - 1994///
CY  - [s.l.]
PB  - IRWIN
KW  - MERCADEO
ER  -