TY  - BOOK
AU  - SCHNAARS,STEVEN P.
TI  - MARKETING STRATEGY: A CUSTOMER-DRIVEN APPROACH
SN  - 0029279534
U1  - 658.802 
PY  - 1991///
CY  - [s.l.]
PB  - THE FREE PRESS
KW  - ADMINISTRACION
KW  - MERCADEO
ER  -