PRINCIPLES OF AGRIBUSINESS MANAGEMENT PLACES THE EVOLVING AGRI-FOOD SYSTEM IN A GLOBAL PERSPECTIVE FOR AGRIBUSINESS STUDENTS, NON-MAJORS, AND WORKING PROFESSSIONALS. THE AUTHORS PRESENT TOPICS IN A LOGICAL SEQUENCE BUILT AROUND THE FOUR FUNCTIONS OF MANAGEMENT-PLANNING, ORGANIZING, CONTROLLING, AND DIRECTING. EVERYTHING A MANAGER DOES IS RELATED TO EFFICIENTLY, EFFECTIVELY MAXIMIZING LONG-TERM PROFITS BY PROFITABLY SATISTYING CUSTOMERS NEDDS.