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Vista MARC
Entrada Personal Name
Número de registros utilizados en: 1
001 - CONTROL NUMBER
- control field: 10427
003 - CONTROL NUMBER IDENTIFIER
- control field: DLC
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20200121124846.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 890810n| azannaab |n aaa
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
- LC control number: n 89644910
040 ## - CATALOGING SOURCE
- Original cataloging agency: DLC
- Transcribing agency: Mx-PuUPA
- Description conventions: rda
- Modifying agency: DLC
- Modifying agency: Mx-PuUPA
- Language of cataloging: spa
046 ## - SPECIAL CODED DATES
- Birth date: 1956
100 1# - HEADING--PERSONAL NAME
- Personal name: Keller, Kevin Lane,
- Dates associated with a name: 1956-
372 ## - FIELD OF ACTIVITY
- Field of activity: Marcas de fabrica
374 ## - OCCUPATION
- Occupation: Autor
375 ## - GENDER
- Gender: hombre
377 ## - ASSOCIATED LANGUAGE
- Language code: eng
670 ## - SOURCE DATA FOUND
- Source citation: nuc89-75585: His Memory in advertising, 1986
- Information found: (hdg. on NcD rept.: Keller, Kevin Lane, 1956- ; usage: Kevin Lane Keller)
670 ## - SOURCE DATA FOUND
- Source citation: Strategic brand management, 1998:
- Information found: CIP t.p. (Kevin Lane Keller; Univ. of N.C. at Chapel Hill)
670 ## - SOURCE DATA FOUND
- Source citation: Administración estratégica de marca Branding, 2008:
- Information found: t.p. (Kevin Lane Keller) de portada
670 ## - SOURCE DATA FOUND
- Source citation: Biblioteca del congreso (Estados Unidos), 21 enero 2020:
- Information found: Catálogo electrónico
- Uniform Resource Identifier: http://bit.ly/30FZPPm