Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01169cam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
69701 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220711111054.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220613s2007 tnua|||gr|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780785226802 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781595551351 |
| Qualifying information |
IE |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Mx-PuUPA |
| Language of cataloging |
spa |
| Transcribing agency |
Mx-PuUPA |
| Modifying agency |
Mx-PuUPA |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Renvoisé, Patrick, |
| Relator term |
autor |
| 9 (RLIN) |
12847 |
| Dates associated with a name |
1961- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Neuromarketing : |
| Remainder of title |
understanding the "buy buttons" in your customer's brain / |
| Statement of responsibility, etc. |
Patrick Renvoisé and Christophe Morin |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Lavergne, TN : |
| Name of producer, publisher, distributor, manufacturer |
HarperCollins Leadership, |
| Date of production, publication, distribution, manufacture, or copyright notice |
©2007? |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 244 páginas : |
| Other physical details |
ilustraciones ; |
| Dimensions |
22 cm |
| 336 ## - CONTENT TYPE |
|---|
| Fuente |
rdacontent |
| Content type term |
texto |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
sin medio |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volumen |
| Carrier type code |
nc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
armarc |
| Topical term or geographic name entry element |
Neuromarketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
armarc |
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Aspectos psicológicos |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
armarc |
| Topical term or geographic name entry element |
Preferencias de los consumidores |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
armarc |
| Topical term or geographic name entry element |
Neuropsicología |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morin, Christophe |
| Relator term |
autor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Libro |
| Classification part |
658.80019 |
| Item part |
R393 |