Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01279aam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
69231 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240410104314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200922s2018 mx a|||fr|||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781456260972 |
| -- |
1456260979 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Mx-PuUPA |
| Language of cataloging |
spa |
| Transcribing agency |
Mx-PuUPA |
| Modifying agency |
Mx-PuUPA |
| Description conventions |
rda |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerin, Roger A., |
| Dates associated with a name |
1947- |
| Relator term |
autor |
| 9 (RLIN) |
4044 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing. |
| Language of a work |
Español |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc. |
Roger A. Kerin ; Steven W. Hartley ; traducción, María Jesús Herrero Díaz [y otros tres] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Cuarta edición |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Ciudad de México : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Interamericana Editores, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 679 páginas : |
| Other physical details |
ilustraciones ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Fuente |
rdacontent |
| Content type term |
texto |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
sin medio |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volumen |
| Carrier type code |
nc |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadotecnia |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartley, Steven W., |
| Relator term |
autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Herrero Díaz, María Jesús, |
| Relator term |
traductor |
| 765 08 - ORIGINAL LANGUAGE ENTRY |
|---|
| Main entry heading |
Kerin, Roger A., 1947- |
| Title |
Marketing. |
| Edition |
Decimotercera edición |
| Place, publisher, and date of publication |
New York : McGraw-Hill Education, 2017 |
| International Standard Book Number |
9781259573545 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Libro |
| Classification part |
658.8 |
| Item part |
K395 |