Catálogo

Administración estratégica de marca : (Registro nro. 68616)

Detalles MARC
000 -LEADER
fixed length control field 01355atm a2200337 i 4500
001 - CONTROL NUMBER
control field 68616
003 - CONTROL NUMBER IDENTIFIER
control field Mx-PuUPA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240410104300.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200124s2008 mx a||||r|||| 001 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789702612841
040 ## - CATALOGING SOURCE
Original cataloging agency Mx-PuUPA
Language of cataloging spa
Transcribing agency Mx-PuUPA
Modifying agency Mx-PuUPA
Description conventions rda
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title spa
Language code of original eng
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 10427
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
Relator term autor
240 10 - UNIFORM TITLE
Uniform title Strategic brand management.
Language of a work Español
245 10 - TITLE STATEMENT
Title Administración estratégica de marca :
Remainder of title branding /
Statement of responsibility, etc. Kevin Lane Keller ; traducción, Erika Montserrat Jaasso Hernand Borneville
250 ## - EDITION STATEMENT
Edition statement Tercera edición
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Ciudad de México :
Name of producer, publisher, distributor, manufacturer Pearson Educación de México,
Date of production, publication, distribution, manufacture, or copyright notice 2008
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 692 páginas :
Other physical details ilustraciones ;
Dimensions 27 cm
336 ## - CONTENT TYPE
Fuente rdacontent
Content type term texto
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term sin medio
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volumen
Carrier type code nc
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Administración
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Planificación estratégica
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marca (Mercadotecnia)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jaasso Hernand Borneville, Erika Montserrat,
Relator term traductor
765 08 - ORIGINAL LANGUAGE ENTRY
Main entry heading Keller, Kevin Lane, 1956-
Title Strategic brand management.
Edition 3rd. edition
Place, publisher, and date of publication New Jersey : Pearson Education, ©2008
International Standard Book Number 9780131888593
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Classification part 658.827
Item part K29
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 02/08/2021 1 598.00 2 1 658.827 K29 2008 100880 05/01/2026 16/11/2023 Ej.2 598.00 02/08/2021 Libro
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 02/08/2021 1 598.00 1 1 658.827 K29 2008 100879 05/01/2026 16/10/2023   598.00 02/08/2021 Libro