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Marketing management / (Registro nro. 66927)

Detalles MARC
000 -LEADER
fixed length control field 00676nam a2200205 u 4500
001 - CONTROL NUMBER
control field 66927
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180714074908.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170317s2009 xx r 000 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-13-38564-0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number KOT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip, |e
Relator term autor
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Philip Kotler, Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 15th [edition]
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Upper Saddle River, New Jersey :
Name of producer, publisher, distributor, manufacturer Prentice Hall,
Date of production, publication, distribution, manufacture, or copyright notice 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 657, [127] páginas :
Other physical details ilustraciones a color.
336 ## - CONTENT TYPE
Content type term texto
Source rdacontent
337 ## - MEDIA TYPE
Media type term sinmediación
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volumen
Source rdacarrier
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Mercadotecnia
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Consulta en sala General Tehuacán Tehuacán Sala general 17/03/2017 Compra   658.8342 KOT 2016 510520 08/01/2025 17/03/2017 Reserva permanente
    Dewey Decimal Classification   Consulta en sala General Tehuacán Tehuacán Sala general 21/03/2017 Compra   658.8342 KOT 2012 510533 08/01/2025 21/03/2017 Reserva permanente