Marketing management / (Registro nro. 66927)
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000 -LEADER | |
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fixed length control field | 00676nam a2200205 u 4500 |
001 - CONTROL NUMBER | |
control field | 66927 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180714074908.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170317s2009 xx r 000 0 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-0-13-38564-0 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8342 |
Item number | KOT |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip, |e |
Relator term | autor |
245 10 - TITLE STATEMENT | |
Title | Marketing management / |
Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller. |
250 ## - EDITION STATEMENT | |
Edition statement | 15th [edition] |
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Upper Saddle River, New Jersey : |
Name of producer, publisher, distributor, manufacturer | Prentice Hall, |
Date of production, publication, distribution, manufacture, or copyright notice | 2016 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii, 657, [127] páginas : |
Other physical details | ilustraciones a color. |
336 ## - CONTENT TYPE | |
Content type term | texto |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | sinmediación |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volumen |
Source | rdacarrier |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Mercadotecnia |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Consulta en sala | General | Tehuacán | Tehuacán | Sala general | 17/03/2017 | Compra | 658.8342 KOT 2016 | 510520 | 08/01/2025 | 17/03/2017 | Reserva permanente | ||||
Dewey Decimal Classification | Consulta en sala | General | Tehuacán | Tehuacán | Sala general | 21/03/2017 | Compra | 658.8342 KOT 2012 | 510533 | 08/01/2025 | 21/03/2017 | Reserva permanente |