Marketing management / (Registro nro. 66897)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00600nam a2200169 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 66897 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714074845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170316s2012 xxu r 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132102926 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th [edition] |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Upper Saddle River, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 657, [127] páginas : |
| Other physical details | ilustraciones a color ; |
| Dimensions | 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia | |
| General subdivision | Administración |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Relator term | autor |
| Dates associated with a name | 1956- , |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Consulta en sala | General | Tehuacán | Tehuacán | Sala general | 16/03/2017 | Compra | 658.10 KOT 2012 | 510500 | 08/01/2025 | 21/03/2017 | Reserva permanente |