Brainfluence : (Registro nro. 66882)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00849nam a2200253 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 66882 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714074831.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170315s2012 xxu r 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118113363 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80019 |
| Item number | DOO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dooley, Roger, |
| Dates associated with a name | 1952- |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | Brainfluence : |
| Remainder of title | 100 ways to persuade and convince consumers with neuromarketing / |
| Statement of responsibility, etc. | Roger Dooley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | [First edition] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | United States of America : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 286 páginas ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | texto |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | sin mediación |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volumen |
| Source | rdacarrier |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Neuromarketing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Aspectos psicológicos |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad |
| General subdivision | Aspectos psicológicos |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumidores |
| General subdivision | Psicología |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 17/03/2017 | Compra | 151000000000000000029529 | 658.80019 DOO 2012 | 97137 | 17/03/2017 | Libro | |||||
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 15/03/2017 | Compra | 151000000000000000029528 | 658.80019 DOO 2012 | 97136 | 17/03/2017 | Libro |