Marketing internacional / (Registro nro. 66880)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00926nam a2200241 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 66880 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714074831.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170315s2014 mx r 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786071512093 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | CAT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, PhiliP R. -Graham, John L. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | International marketing. |
| -- | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing internacional / |
| Statement of responsibility, etc. | Philip R. Cateora, Mary C. Gilly, John L. Graham ; [traducción: Gloria Padilla Sierra, Susana M. Olivares Bari, Pilar Mascaró Sacristán]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Decimosexta edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Interamericana, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 626 páginas : |
| Other physical details | ilustraciones ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | texto |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | sinmediación |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volumen |
| Source | rdacarrier |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercado de exportación |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Empresas internacionales |
| General subdivision | Mercadotecnia |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C., |
| Relator term | autor |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Consulta en sala | General | Tehuacán | Tehuacán | Sala general | 15/03/2017 | Compra | 658.848 CAT 2014 | 510496 | 08/01/2025 | 15/03/2017 | Reserva permanente |