Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01310cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
65345 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241114093301.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
971027s2009 ag a gr 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789876150712 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Mx-PuUPA |
| Modifying agency |
Mx-PuUPA |
| Language of cataloging |
spa |
| Transcribing agency |
Mx-PuUPA |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing y competitividad : |
| Remainder of title |
nuevos enfoques para nuevas realidades / |
| Statement of responsibility, etc. |
coordinador, Miguel Ángel Vicente ; comité académico, Roberto Sciarroni, Rubén Rico, Jorge Stern ; [autor], Aldo Albarellos [y otros dieciséis] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1a. edición |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Ciudad Autónoma de Buenos Aires : |
| Name of producer, publisher, distributor, manufacturer |
Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 771 páginas : |
| Other physical details |
ilustraciones ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Fuente |
rdacontent |
| Content type term |
texto |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
sin medio |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volumen |
| Carrier type code |
nc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Competencia económica |
| Source of heading or term |
armarc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Source of heading or term |
armarc |
| 700 #1 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vicente, Miguel Ángel, |
| Relator term |
coordinador |
| 700 #1 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sciarroni, Roberto, |
| Relator term |
colaborador |
| 700 #1 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rico, Rubén, |
| Relator term |
colaborador |
| 700 #1 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stern, Jorge, |
| Relator term |
colaborador |
| 700 #1 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Albarellos, Aldo, |
| Relator term |
autor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Libro |
| Classification part |
658.8 |
| Item part |
M298 |