Small data : (Registro nro. 65175)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01649nam a2200397 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 65175 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250319143444.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090127s2020 mx gr 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786077478409 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Mx-PuUPA |
| Transcribing agency | Mx-PuUPA |
| Language of cataloging | spa |
| Modifying agency | Mx-PuUPA |
| Description conventions | rda |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lindstrom, Martin, |
| Dates associated with a name | 1970- |
| Relator term | autor |
| 9 (RLIN) | 16705 |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Small data. |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Small data : |
| Remainder of title | las pequeñas pistas que revelan grandes tendencias / |
| Statement of responsibility, etc. | Martin Lindstrom, autor ; Gustavo Teruel, traductor ; Chip Heath, prologuista |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Primera edición impresa en México en Booked / |
| Remainder of edition statement | enero |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Ciudad de México : |
| Name of producer, publisher, distributor, manufacturer | Ediciones Culturales Paidós, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 330 páginas ; |
| Dimensions | 19 cm |
| 336 ## - CONTENT TYPE | |
| Fuente | rdacontent |
| Content type term | texto |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | sin medio |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volumen |
| Carrier type code | nc |
| 490 0# - SERIES STATEMENT | |
| Series statement | Empresa |
| 490 0# - SERIES STATEMENT | |
| Series statement | Divulgación. Actualidad |
| 500 ## - GENERAL NOTE | |
| General note | "Martin Lindstrom, autor de los bestsellers Buyology y Compradicción". -- Cubierta<br/>"Prólogo de Chip Heath, coautor de Cambia el Chip y Decídete". -- Cubierta |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Branding (Mercadeo) |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Comportamiento del consumidor |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Productos de marca (mercadeo) |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Marcas registradas |
| General subdivision | Producto (Mercadeo) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Teruel, Gustavo, |
| Relator term | traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heath, Chip, |
| Relator term | prologuista |
| 765 0# - ORIGINAL LANGUAGE ENTRY | |
| Main entry heading | Lindstrom, Martin |
| Title | Small Data |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Classification part | 658.8342 |
| Item part | L7318 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 25/11/2024 | 1 | 299.00 | 2 | 1 | 658.8342 L7318 2020 | 105733 | 05/01/2026 | 11/06/2025 | 299.00 | 25/11/2024 | Libro |