Marketing research : (Registro nro. 65063)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01173cam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 65063 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210423170852.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040528s2017 enka r 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292103129 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Mx-PuUPA |
| Modifying agency | Mx-PuUPA |
| Language of cataloging | spa |
| Transcribing agency | Mx-PuUPA |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K., |
| Relator term | autor |
| 9 (RLIN) | 10483 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied approach / |
| Statement of responsibility, etc. | Karesh K. Malhotra, Daniel Nunan, David F. Birks |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Edinburgh Gate Harlow, United Kingdom : |
| Name of producer, publisher, distributor, manufacturer | Pearson Education Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 957 páginas : |
| Other physical details | ilustraciones ; |
| Dimensions | 27 cm |
| 336 ## - CONTENT TYPE | |
| Fuente | rdacontent |
| Content type term | texto |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | sin medio |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volumen |
| Carrier type code | nc |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Investigaciones |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Investigación científica |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Investigación de mercado |
| General subdivision | Metodología |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Análisis de mercadeo |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nunan, Daniel, |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Birks, David F., |
| Relator term | autor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Classification part | 658.83 |
| Item part | M236 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Magisterial | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Módulo de circulación | 03/12/2013 | Compra | 1 | 1 | 658.83 M236 2017 | 60832 | 22/05/2023 | 24/05/2021 | 24/05/2021 | 03/12/2013 | Magisterial |