Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01078cam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
64511 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220610120109.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160321s2019 sp ad gr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788441539594 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Mx-PuUPA |
| Transcribing agency |
Mx-PuUPA |
| Language of cataloging |
spa |
| Description conventions |
rda |
| Modifying agency |
Mx-PuUPA |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
12719 |
| Personal name |
Ávila, Clara, |
| Relator term |
autor |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Estrategias y marketing de contenidos / |
| Statement of responsibility, etc. |
Clara Ávila |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2a edición |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Madrid : |
| Name of producer, publisher, distributor, manufacturer |
Ediciones Anaya Multimedia (Grupo Anaya), |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
278 páginas : |
| Other physical details |
ilustraciones, diagramas ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Fuente |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
sin medio |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volumen |
| Carrier type code |
nc |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Social media |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
armarc |
| Topical term or geographic name entry element |
Productos de marca |
| General subdivision |
Mercadeo |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
armarc |
| Topical term or geographic name entry element |
Publicidad |
| General subdivision |
Productos de marca |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
armarc |
| Topical term or geographic name entry element |
Mercadeo en internet |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
armarc |
| Topical term or geographic name entry element |
Branding (Mercadeo) |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
armarc |
| Topical term or geographic name entry element |
Comunicación en mercadeo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libro |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Classification part |
658.872 |
| Item part |
A957 |