Marketing / (Registro nro. 61720)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00781cam a2200265 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 61720 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210106152721.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141112s2015 nju r 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077861094 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Mx-PuUPA |
| Language of cataloging | spa |
| Transcribing agency | Mx-PuUPA |
| Modifying agency | Mx-PuUPA |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 11369 |
| Personal name | Hunt, C. Shane, |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | C. Shane Hunt, John E. Mello |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 454 páginas ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | texto |
| Fuente | rdacontent |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Media type term | sin medio |
| Source | rdamedia |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volumen |
| Source | rdacarrier |
| Carrier type code | nc |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mello, John E., |
| Relator term | autor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Classification part | 658.8 |
| Item part | H935 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Doble grado | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 26/01/2015 | Compra | 1 | 658.8 H935 2015 | 93393 | 05/01/2026 | 07/04/2025 | 26/01/2015 | Reserva permanente |