The fundamentals of creative advertising / (Registro nro. 61260)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00810nam a2200253 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 61260 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714062821.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140612s2011 sz a r 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-2-940411-56-6 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.113 |
| Item number | BUR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burtenshaw, Ken |
| Relator term | autor |
| 245 14 - TITLE STATEMENT | |
| Title | The fundamentals of creative advertising / |
| Statement of responsibility, etc. | Ken Burtenshaw, Nik Mahon, Caroline Barfoot. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Lausanne, Switzerland : |
| Name of producer, publisher, distributor, manufacturer | Ava publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 183 páginas : |
| Other physical details | ilustraciones ; |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | texto |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | sin mediación |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Ava Academia |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Campañas publicitarias |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mhon, Nik |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barfoot, Caroline |
| Relator term | autor |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 12/06/2014 | Compra | 151000000000000000030368 | 659.113 BUR 2011 | 91875 | 21/08/2014 | Reserva permanente |