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Publicidad, promoción y comunicación integral en marketing / (Registro nro. 60495)

Detalles MARC
000 -LEADER
fixed length control field 00866nam a2200241 a 4500
001 - CONTROL NUMBER
control field 60495
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180714061759.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140415s2010 mx a r 000 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-607-442-630-4
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1125
Item number CLO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.,
Relator term autor
245 10 - TITLE STATEMENT
Title Publicidad, promoción y comunicación integral en marketing /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement Cuarta edición
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture México :
Name of producer, publisher, distributor, manufacturer Pearson Educación México,
Date of production, publication, distribution, manufacture, or copyright notice 2010
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 454 páginas :
Other physical details ilustraciones ;
Dimensions 27 cm.
336 ## - CONTENT TYPE
Content type term texto
Source rdacontent
337 ## - MEDIA TYPE
Media type term sin mediación
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volumen
Source rdacarrier
650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicidad
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald,
Relator term autor
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Carril Villarreal, María del Pilar,
Numeration traductor
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Integrated advertising, promotion and marketing communications
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Total Renewals
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 03/12/2013 Compra 151000000000000000019113   659.1125 CLO 2010 91167 27/06/2018 27/06/2018 26/06/2014 Libro  
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 02/10/2014 Compra 151000000000000000030365   659.1125 CLO 2010 92298 02/03/2017 02/03/2017 02/10/2014 Libro  
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 25/11/2014 Compra 151000000000000000030366 1 659.1125 CLO 2010 92296 28/08/2019 20/08/2019 25/11/2014 Libro  
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 18/06/2014 Compra 151000000000000000030363 1 659.1125 CLO 2010 91857 05/04/2021 13/03/2020 26/06/2014 Libro  
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 18/06/2014 Compra 151000000000000000030364 2 659.1125 CLO 2010 91858 24/05/2019 07/05/2019 26/06/2014 Libro 2
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 25/11/2014 Compra 151000000000000000030367 2 659.1125 CLO 2010 92297 15/08/2024 19/10/2018 25/11/2014 Libro  
    Dewey Decimal Classification     General Tehuacán Tehuacán Sala general 03/12/2013 Compra   1 659.1125 BAA 507210 08/01/2025 23/08/2018 03/12/2013 Libro  
    Dewey Decimal Classification   Consulta en sala General Tehuacán Tehuacán Sala general 22/03/2017 Compra     659.1 BAA 2010 510546 08/01/2025   22/03/2017 Reserva permanente