La publicidad y los medios / (Registro nro. 58350)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01135cam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 58350 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250331104242.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2011 sp gr 000 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER | |
| Copyright or legal deposit number | NA 511-2011 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788431327637 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Mx-PuUPA |
| Language of cataloging | spa |
| Transcribing agency | Mx-PuUPA |
| Modifying agency | Mx-PuUPA |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pérez-Latre, Francisco Javier, |
| Dates associated with a name | 1966- |
| 9 (RLIN) | 14357 |
| Relator term | autor |
| 245 13 - TITLE STATEMENT | |
| Title | La publicidad y los medios / |
| Statement of responsibility, etc. | Francisco J. Pérez-Latre |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Primera edición / |
| Remainder of edition statement | marzo |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Navarra, España : |
| Name of producer, publisher, distributor, manufacturer | Ediciones Universidad de Navarra, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 217 páginas ; |
| Dimensions | 22 cm |
| 336 ## - CONTENT TYPE | |
| Fuente | rdacontent |
| Content type term | texto |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | sin medio |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volumen |
| Carrier type code | nc |
| 490 0# - SERIES STATEMENT | |
| Series statement | Comunicación |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Internet |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Publicidad en internet |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Publicidad |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Medios de comunicación de masas |
| General subdivision | Aspectos sociales |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Medios de comunicación de masas |
| General subdivision | Publicidad |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Classification part | 659.11 |
| Item part | P426 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 1 | 659.144 P426 2011 | 87943 | 05/01/2026 | 10/10/2023 | 03/12/2013 | Libro | |||||
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 1 | 659.144 P426 2011 | 87944 | 05/01/2026 | 31/08/2018 | 03/12/2013 | Libro | Ej.2 |