CANALES DE MARKETING Y DISTRIBUCION COMERCIAL (Registro nro. 58164)

Detalles MARC
000 -LEADER
fixed length control field	01250nam a2200229 a 4500
001 - CONTROL NUMBER
control field	58164
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20180714054648.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140415s2005 mx 000 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9701050894
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.84
Item number	PEL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	PELTON, LOU E.
245 10 - TITLE STATEMENT
Title	CANALES DE MARKETING Y DISTRIBUCION COMERCIAL
250 ## - EDITION STATEMENT
Edition statement	2a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	MEXICO :
Name of publisher, distributor, etc.	MCGRAW-HILL INTERAMERICANA EDITORES,
Date of publication, distribution, etc.	2005
300 ## - PHYSICAL DESCRIPTION
Extent	255
Dimensions	19 x 2.8 x 23.4
520 ## - SUMMARY, ETC.
Summary, etc.	EN ESTA EDICION SE ANALIZA LA FORMA EN QUE LAS ORGANIZACIONES VULTIVAN LAS RELACIONES DE LOS CANALES QUE GENERAL UN VALOR DE MERCADO SOSTENIBLE Y UNA VENTAJA COMPETITIVA. SE HA ENRIQUECIDO TODO EL TEXTO, PERO SE PUSO ESPECIAL ATENCION EN EL ANALISIS DEL IMPACTO DE LA TECNOLOGIA DE LA INFORMACION Y LA GLOBALIZACION EN LA PRACTICA DE LOS CANALES DE MARKETING EN EL SIGLO XXI, SE INCLUYEN LOS MEJORES MAS RECIENTES EJEMPLOS TANTO DE GANADORES OCMO DE PERDEDORES EN EL ENTORNO GLOBAL DE LOS C
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	DISTRIBUCION DEL PRODUCTO
General subdivision	MERCADOTECNIA
--	PROCESO ADMINISTRATIVO
--	DIRECCION
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	HANO ROA, MARIA DEL CARMEN
Relator term	tr.
740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title	MARKETING CHANNELS: A RELATIONSHIP MANAGEMENT APPROACH
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	STRUTTON, DAVID -LUMPKIN, JAMES R.
Relator term	coaut.

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Inventory number	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
		Dewey Decimal Classification			General	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Sala general	03/12/2013	Compra	151000000000000000030043	2	2	658.84 PEL	87709	05/01/2026	06/03/2020	03/12/2013	Libro