LA RADIO QUE CONVENCE : (Registro nro. 56406)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01090nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 56406 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714052141.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2004 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8434413019 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2344 |
| Item number | ROD |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RODERO ANTON, EMMA |
| 245 13 - TITLE STATEMENT | |
| Title | LA RADIO QUE CONVENCE : |
| Remainder of title | MANUAL PARA CREATIVOS Y LOCUTORES PUBLICITARIOS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ESPAÑA : |
| Name of publisher, distributor, etc. | ARIEL, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 351 |
| Dimensions | 18 x 2 x 24 |
| 490 ## - SERIES STATEMENT | |
| Series statement | ARIEL COMUNICACION |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | LA PUBLICIDAD ESTA DE MODA, O MEJOR DICHO, LA BUENA PUBLICIDAD ESTA DE MODA. ¿QUIEN NO COMENTA HOY EN SUS CIRCULOS DE RELACION INMEDIATA EL IMPACTO QUE LE HA PRODUCIDO UNA DETERMINADA CUÑA O SPOT? POR SI MISMA, LA PUBLICIDAD HA COBRADO CARTA DE NATURALEZA EN UNA SOCIEDAD CADA VEZ MAS INFLUENCIADA POR LOS MEDIOS AUDIOVISUALES, TAMBIEN POR LA RADIO |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMUNICACION MASIVA |
| General subdivision | COMUNICACION VERBAL |
| -- | MEDIOS DE COMUNICACION |
| -- | MERCADOTECNIA |
| -- | PUBLICIDAD COMERCIAL |
| -- | RADIO |
| -- | DIFUSION |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ALONSO GONZALEZ, CARMEN MARIA -FUENTES ABAD, JOSE ANGEL |
| Relator term | coaut. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000057326 | 302.2344 ROD | 85127 | 05/01/2026 | 17/09/2015 | 03/12/2013 | Libro | |||||
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000057325 | 302.2344 ROD | 85126 | 05/01/2026 | 17/08/2015 | 03/12/2013 | Libro | |||||
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000057327 | 1 | 302.2344 ROD | 85128 | 05/01/2026 | 24/01/2019 | 03/12/2013 | Libro |