DESARROLLO EXITOSO DE LAS ESTRATEGIAS DE MARKETING (Registro nro. 52851)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01143nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 52851 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714042852.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s1993 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8475774180 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | PAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PARMERLEE, DAVID |
| 245 10 - TITLE STATEMENT | |
| Title | DESARROLLO EXITOSO DE LAS ESTRATEGIAS DE MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ESPAÑA : |
| Name of publisher, distributor, etc. | EDICIONES GRANICA, |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 125 |
| Dimensions | 17.2 x 1.3 x 24.1 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | LA MAYORIA DE LOS LIBROS DE MARKETING DAN DEFINICIONES DE MARKETING Y DE OTROS TERMINOS RELACIONADOS. LAS HERRAMIENTAS DE MARKETING DE LA AMA TIENEN UN OBJETIVO DIFERENTE. ESTA ES UNA SERIE QUE LE DARA ORIENTACION EN LO QUE SE REFIERE A RECOGER, ANALIZAR Y ARTICULAR LOS DATOS DE MARKETING. SI BIEN HAY INFORMES QUE DESCRIBEN LOS COMPONENTES DE LOS PROCESOS DE MARKETING, LOS LIBROS DE ESTA COLECCION DEFINEN LAS RELACIONES ENTRE DICHOS PROCESOS Y EXPLICAN COMO FUNCIONAN JUNTOS. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ESTRATEGIA MERCADOTECNIA |
| General subdivision | MERCADOTECNIA |
| -- | PLANIFICACION ESTRATEGICA |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MAZIA, ANA SILVIA |
| Relator term | tr. |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | DEVELOPING SUCCESSFUL MARKETING STRATEGIES |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000029560 | 658.802 PAR | 78475 | 05/01/2026 | 26/04/2018 | 03/12/2013 | Libro |