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Fundamentos de marketing / (Registro nro. 52843)

Detalles MARC
000 -LEADER
fixed length control field 01888cam a2200421 i 4500
001 - CONTROL NUMBER
control field 52843
003 - CONTROL NUMBER IDENTIFIER
control field Mx-PuUPA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240410104040.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140415s2007 mx a gr 001 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789701062012
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9701062019
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073224332
Qualifying information cd-rom
040 ## - CATALOGING SOURCE
Original cataloging agency Mx-PuUPA
Language of cataloging spa
Transcribing agency Mx-PuUPA
Modifying agency Mx-PuUPA
Description conventions rda
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title spa
Language code of original eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stanton, William J.,
9 (RLIN) 7781
Relator term autor
240 10 - UNIFORM TITLE
Uniform title Marketing.
Language of a work Español
245 10 - TITLE STATEMENT
Title Fundamentos de marketing /
Statement of responsibility, etc. William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción, Manuel Ortiz Staines
250 ## - EDITION STATEMENT
Edition statement Decimocuarta edición
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture México, D.F. :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Interamericana Editores,
Date of production, publication, distribution, manufacture, or copyright notice ©2007
300 ## - PHYSICAL DESCRIPTION
Extent 741 páginas :
Other physical details ilustraciones ;
Dimensions 27 cm +
Accompanying material 1 disco de computadora
336 ## - CONTENT TYPE
Fuente rdacontent
Content type term texto
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term sin medio
Media type code n
337 ## - MEDIA TYPE
Source rdamedia
Media type term computadora
Media type code c
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volumen
Carrier type code nc
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term disco compacto
Carrier type code cd
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note CD-ROM: Music2go Multi-Player.
538 ## - SYSTEM DETAILS NOTE
Display text Requisitos del sistema:
System details note Microsoft Windows 98SE o posterior ; Procesador Pentium III o equivalente ; 64 MB de RAM o superior ; 40 MB de espacio libre en disco duro para la instalación ; Una tarjeta de video capaz de gráficos de alto color (16 bits) a una resolución de 800x600 ; Una unidad de CD-rom ; Microsoft Internet Explorer 5.0 o superior.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Investigación de mercados
General subdivision Mercados
Source of heading or term armarc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Planeación estratégica
Source of heading or term armarc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Etzel, Michael J.,
Relator term autor
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Bruce J.,
Relator term autor
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ortiz Staines, Manuel,
Relator term traductor
765 08 - ORIGINAL LANGUAGE ENTRY
Main entry heading Stanton, William J.,
Title Marketing.
Edition 14th edition
International Standard Book Number 0073016349
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Classification part 658.8
Item part S775
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type Total Renewals
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 03/12/2013 Compra   658.8 STA 2007 78761 17/07/2023 17/01/2015   13/01/2015 Reserva permanente  
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 03/12/2013 Compra 5 658.8 STA 83262 23/08/2023 16/08/2023   03/12/2013 Libro 2
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 03/12/2013 Compra 4 658.8 STA 83261 14/08/2023 06/07/2023   03/12/2013 Libro 1
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 03/12/2013 Compra   658.8 STA 83894 17/01/2019 13/04/2015   03/12/2013 Libro  
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 03/12/2013 Compra 6 658.8 STA 83263 20/10/2023 06/10/2023   03/12/2013 Libro 2
    Dewey Decimal Classification     General Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 03/12/2013 Compra 2 658.8 STA 78463 25/08/2023 12/08/2023   03/12/2013 Libro  
    Dewey Decimal Classification   Consulta en sala Magisterial Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Sala general 07/08/2018   2 658.8 S775 2007 61668 01/10/2020 22/08/2018 Ej.8 07/08/2018 Magisterial 1
    Dewey Decimal Classification     Audiovisual Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Procesos técnicos 09/03/2022     658.8 S775 2007 700577 09/03/2022     09/03/2022 Cd-Rom  
    Dewey Decimal Classification     General Tehuacán Tehuacán Sala general 03/12/2013 Compra   658.8 S775 2007 968000001898 08/01/2025 17/08/2017 Ej.2 03/12/2013 Libro  
    Dewey Decimal Classification     General Tehuacán Tehuacán Sala general 03/12/2013 Compra   658.8 S775 2007 968000001899 08/01/2025 19/09/2016   03/12/2013 Libro