Detalles MARC
000 -LEADER |
fixed length control field |
01888cam a2200421 i 4500 |
001 - CONTROL NUMBER |
control field |
52843 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
Mx-PuUPA |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240410104040.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140415s2007 mx a gr 001 0 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789701062012 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9701062019 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0073224332 |
Qualifying information |
cd-rom |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Mx-PuUPA |
Language of cataloging |
spa |
Transcribing agency |
Mx-PuUPA |
Modifying agency |
Mx-PuUPA |
Description conventions |
rda |
041 1# - LANGUAGE CODE |
Language code of text/sound track or separate title |
spa |
Language code of original |
eng |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Stanton, William J., |
9 (RLIN) |
7781 |
Relator term |
autor |
240 10 - UNIFORM TITLE |
Uniform title |
Marketing. |
Language of a work |
Español |
245 10 - TITLE STATEMENT |
Title |
Fundamentos de marketing / |
Statement of responsibility, etc. |
William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción, Manuel Ortiz Staines |
250 ## - EDITION STATEMENT |
Edition statement |
Decimocuarta edición |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
México, D.F. : |
Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Interamericana Editores, |
Date of production, publication, distribution, manufacture, or copyright notice |
©2007 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
741 páginas : |
Other physical details |
ilustraciones ; |
Dimensions |
27 cm + |
Accompanying material |
1 disco de computadora |
336 ## - CONTENT TYPE |
Fuente |
rdacontent |
Content type term |
texto |
Content type code |
txt |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
sin medio |
Media type code |
n |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
computadora |
Media type code |
c |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
volumen |
Carrier type code |
nc |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
disco compacto |
Carrier type code |
cd |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
CD-ROM: Music2go Multi-Player. |
538 ## - SYSTEM DETAILS NOTE |
Display text |
Requisitos del sistema: |
System details note |
Microsoft Windows 98SE o posterior ; Procesador Pentium III o equivalente ; 64 MB de RAM o superior ; 40 MB de espacio libre en disco duro para la instalación ; Una tarjeta de video capaz de gráficos de alto color (16 bits) a una resolución de 800x600 ; Una unidad de CD-rom ; Microsoft Internet Explorer 5.0 o superior. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Investigación de mercados |
General subdivision |
Mercados |
Source of heading or term |
armarc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Planeación estratégica |
Source of heading or term |
armarc |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Etzel, Michael J., |
Relator term |
autor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Walker, Bruce J., |
Relator term |
autor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ortiz Staines, Manuel, |
Relator term |
traductor |
765 08 - ORIGINAL LANGUAGE ENTRY |
Main entry heading |
Stanton, William J., |
Title |
Marketing. |
Edition |
14th edition |
International Standard Book Number |
0073016349 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Libro |
Classification part |
658.8 |
Item part |
S775 |