INTERNATIONAL MARKETING : (Registro nro. 51905)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00946nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 51905 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714041536.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s1999 xxu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073035475 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | CAT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CATEORA, PHILIP R. |
| 245 10 - TITLE STATEMENT | |
| Title | INTERNATIONAL MARKETING : |
| Remainder of title | INSTRUCTORS MANUAL AND TEST BANK TO ACCOMPANY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ESTADOS UNIDOS DE AMERICA : |
| Name of publisher, distributor, etc. | MCGRAW-HILL COMPANIES, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | |
| Dimensions | 21.4 x 3.5 x 27.5 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | THE TENTH EDITION OF INTERNATIONAL MARKETING IS DESIGNED TO SERVE AS THE TEXT FOR A FIRST COURSE IN INTERNATIONAL MARKETING. THE FIELD OF INTERNATIONAL BUSINESS ABOUNDS WITH COURSES TITLES INTERNATIONAL BUSINESS, INTERNATIONAL TRADE, EXPORT TRADE, GLOBAL MARKETING, INTERNATIONAL MARKETING MANAGMENT, AND INTERNATIONAL MARKETING. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMERCIO INTERNACIONAL |
| General subdivision | MERCADEO |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | GRAHAM, JOHN L. |
| Relator term | coaut. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000030052 | 658.848 CAT | 77245 | 24/03/2022 | 03/12/2013 | Libro |