GUERRILLA MARKETING RESEARCH : (Registro nro. 50132)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00904nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 50132 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714035101.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415d 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749445742 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | KAD |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KADEN, ROBERT J. |
| 245 10 - TITLE STATEMENT | |
| Title | GUERRILLA MARKETING RESEARCH : |
| Remainder of title | MARKETING RESEARCH TECHNIQUES THAT CAN HELP ANY BUSINESS MAKE MORE MONEY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [s.l.] : |
| Name of publisher, distributor, etc. | KOGAN PAGE LIMITED, |
| Date of publication, distribution, etc. | [s.f.] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 213 |
| Dimensions | 15.9 x 2 x 23.1 |
| 490 ## - SERIES STATEMENT | |
| Series statement | CIENCIAS SOCIALES Y ADMINISTRACION |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ESTE LIBRO SIMPLIFICA Y CLARIFICA MUCHAS CONCEPCIONES ACERCA DE LA INVESTIGACION DE MERCADOS Y SUS BENEFICIOS Y MUESTRA COMO PEQUEÑAS COMPAÑIAS PUEDEN USAR INVESTIGACION DE MERCADOS E INCREMENTAR SUS ACTUALES NEGOCUIOS TQAN BIEN QUE GENEREN NUEVOS NEGOCIOS. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INVESTIGACION DE MERCADOS |
| General subdivision | PEQUEA EMPRESA |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000029849 | 1 | 658.83 KAD | 74843 | 10/02/2020 | 30/01/2020 | 03/12/2013 | Libro |