Publicidad : (Registro nro. 49337)

Detalles MARC
000 -LEADER
fixed length control field	01095cam a2200313 i 4500
001 - CONTROL NUMBER
control field	49337
003 - CONTROL NUMBER IDENTIFIER
control field	Mx-PuUPA
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250806120239.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140415s2004 mx a gr 000 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9706862935
040 ## - CATALOGING SOURCE
Original cataloging agency	Mx-PuUPA
Language of cataloging	spa
Transcribing agency	Mx-PuUPA
Modifying agency	Mx-PuUPA
Description conventions	rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title	spa
043 ## - GEOGRAPHIC AREA CODE
Geographic area code	n-cl---
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Fernández Valiñas, Ricardo,
9 (RLIN)	17356
Relator term	autor
245 10 - TITLE STATEMENT
Title	Publicidad :
Remainder of title	un enfoque latinoamericano /
Statement of responsibility, etc.	Ricardo Fernández Valiñas, Rodolfo Urdiain Farcug
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	México, D.F. :
Name of producer, publisher, distributor, manufacturer	Editorial Thomson Editores,
Date of production, publication, distribution, manufacture, or copyright notice	©2004
300 ## - PHYSICAL DESCRIPTION
Extent	179 páginas :
Other physical details	ilustraciones ;
Dimensions	23 cm
336 ## - CONTENT TYPE
Fuente	rdacontent
Content type term	texto
Content type code	txt
337 ## - MEDIA TYPE
Source	rdamedia
Media type term	sin medio
Media type code	n
338 ## - CARRIER TYPE
Source	rdacarrier
Carrier type term	volumen
Carrier type code	nc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term	armarc
Topical term or geographic name entry element	Publicidad
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term	armarc
Topical term or geographic name entry element	Publicidad
Geographic subdivision	América Latina
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term	armarc
Topical term or geographic name entry element	Comunicación en los negocios
Geographic subdivision	América Latina
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term	armarc
Topical term or geographic name entry element	Mercadeo
Geographic subdivision	América Latina
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Urdiain Farcug, Rodolfo,
Relator term	autor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Libro
Classification part	659.1098
Item part	F34

Existencias
Withdrawn status	Source of classification or shelving scheme	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type	Total Renewals	Copy number
Descarte	Dewey Decimal Classification	General	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Sala general	03/12/2013	Compra		659 FER	73777	17/04/2017	17/04/2017	03/12/2013	Libro
	Dewey Decimal Classification	General	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Sala general	03/12/2013	Compra	1	659.1098 F34 2004	74389	05/01/2026	08/02/2022	03/12/2013	Libro	1	Ej.3
	Dewey Decimal Classification	General	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Sala general	03/12/2013	Compra		659.1098 F34 2004	74388	05/01/2026	04/07/2017	03/12/2013	Libro		Ej.2
	Dewey Decimal Classification	General	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Sala general	03/12/2013	Compra	1	659.1098 F34 2004	73776	05/01/2026	02/04/2019	03/12/2013	Libro
	Dewey Decimal Classification	General	Tehuacán	Tehuacán	Sala general	03/12/2013	Compra		659.1098 F34 2004	968000003074	08/01/2025		03/12/2013	Libro