SEMIOTICA DE LA PUBLICIDAD : (Registro nro. 49336)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01001nam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 49336 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714034005.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2000 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 847738505X |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.11 |
| Item number | SAN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SANCHEZ CORRAL, LUIS |
| 245 10 - TITLE STATEMENT | |
| Title | SEMIOTICA DE LA PUBLICIDAD : |
| Remainder of title | NARRACION Y DISCURSO |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ESPAÑA : |
| Name of publisher, distributor, etc. | SINTESIS, |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 179 |
| Dimensions | 17 x 1.9 x 23 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | LA PUBLICIDAD ES, DESDE ESTE PUNTO DE VISTA UNA PRACTICA SIGNIFICANTE Y SUS ENUNCIADOS, UNIDADES DE LENGUAJE EN USO. EN LA ACTIVIDAD DE LOS SIGNOS PUBLICITARIOS DESTACA SOBREMANERA LA PRESENCIA DE UNA NECESIDAD-INTERÉS COMO DESENCADENANTE DEL PROCESO ENUNCIATIVO; DE UN PROCESO EN EL QUE INTERVIENE UN ACTANTE-DESTINADOR CON LA INTENCIÓN DIRECTA-AUNQUE SIMULADAS- DE INFLUIR DE ALGUNA MANERA ACTANTE DESTINATARIO. LA IMAGEN Y LAS PALABRAS ESTÁN USADAS (CODIFICADAS) CON FINES ECONÓMICOS |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD |
| General subdivision | SEMIOTICA |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000030351 | 2 | 1 | 659.11 SAN | 73775 | 03/03/2023 | 10/02/2023 | 03/12/2013 | Libro |