El libro de Marketing Interactivo y la Publicidad Digital / (Registro nro. 4872)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01173cam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4872 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260302143542.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2013 mx a gr 001 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER | |
| Copyright or legal deposit number | M-12314-2013 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788473569071 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Mx-PuUPA |
| Language of cataloging | spa |
| Transcribing agency | Mx-PuUPA |
| Modifying agency | Mx-PuUPA |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Liberos, Eduardo, |
| 9 (RLIN) | 2091 |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | El libro de Marketing Interactivo y la Publicidad Digital / |
| Statement of responsibility, etc. | Eduardo Liberos, Álvaro Nuñez, Ruth Bareño [y otros 3] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Primera edición |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Madrid, España ; |
| Name of producer, publisher, distributor, manufacturer | ESIC Editorial, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 491 páginas : |
| Other physical details | ilustracicones (blanco y negro) ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Fuente | rdacontent |
| Content type term | texto |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | sin medio |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volumen |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Reimpresiones: (septiembre, 2014 ; septiembre, 2015). |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Mercadeo en Internet |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Publicidad en Internet |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Comercio electrónico |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Núñez, Álvaro, |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bareño, Ruth, |
| Relator term | autor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Classification part | 658.872 |
| Item part | L64 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Tehuacán | Tehuacán | Sala general | 02/03/2026 | 658.872 L64 2013 | 968000003021 | 03/03/2026 | 02/03/2026 | Libro |