ADMINISTRACION DEL PRECIO EN MERCADOTECNIA (Registro nro. 48586)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00951nam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 48586 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714032932.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2003 mx 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9706862153 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | SAN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SANCHEZ SANCHEZ, CARLOS RAUL |
| 245 10 - TITLE STATEMENT | |
| Title | ADMINISTRACION DEL PRECIO EN MERCADOTECNIA |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | MEXICO : |
| Name of publisher, distributor, etc. | INTERNATIONAL THOMSON EDITORES, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 318 |
| Dimensions | 23 x 16 x 1 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | OBRA CREADA PARA LOS MERCADÓLOGOS QUE NO SABEN COMO SE CONFORMA, RELACIONA Y SE VE AFECTADO EL PRECIO. YA ES TIEMPO DE QUE SE CONOZCA Y MANEJE, PUES ES LA UNICA QUE REPORTA INGRESOS DE MODO DIRECTO (AUNQUE LAS OTRAS SEAN UNA INVERSIÓN A FUTURO) Y ADEMAS ES LA MAS INTERDEPENDIENTE, PUESTO QUE CUALQUIER VARIACIÓN O MODIFICACIÓN EN EL PRODUCTO, DISTRIBUCIÓN O PROMOCIÓN, LO AFECTARA DE ALGUN MODO. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADEO |
| General subdivision | MERCADEO ANALISIS DE MERCADOS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000029562 | 2 | 1 | 658.802 SAN | 72564 | 05/01/2026 | 12/08/2023 | 03/12/2013 | Libro |