MAS ALLA DE LA IMAGEN : (Registro nro. 47906)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01035nam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 47906 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714032024.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2004 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8423422003 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GRA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GRANT, JOHN |
| 245 10 - TITLE STATEMENT | |
| Title | MAS ALLA DE LA IMAGEN : |
| Remainder of title | INFLUYENDO EN LAS PERCEPCIONES A TRAVÉS DEL MÁRKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ESPAÑA : |
| Name of publisher, distributor, etc. | EDICIONES DEUSTO, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 197 |
| Dimensions | 15.8 x 1.8 x 23.1 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | HACIENDO HINCAPIÉ EN LA NUEVA REVOLUCIÓN DEL MÁRKETING, ESTE LIBRO PIONERO EXTRAE INFORMACIÓN DE LOS ÚLTIMOS HALLAZGOS EN TEORÍA EMPRESARIAL, NEUROCIENCIA COGNITIVA E INVESTIGACIÓN SOCIAL PARA OFRECER UNA NUEVA DIRECCIÓN Y UN SISTEMA COHERENTE PARA EL MÁRKETING. UNA VEZ DE CENTRARSE EN EL ENFOQUE TRADICIONAL (BASADO EN LA IMAGEN), GRANT SOSTIENE QUE LAS EMPRESAS DEBERÍAN DIRIGIR AHORA SUS ESFUERZOS HACIA LA CREACIÓN DE UN SIGNIFICADO Y UN APRENDIZAJE COMPARTIDO GRACIAS A LOS MEDIOS DE |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADOTECNIA |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000026589 | 1 | 658.8 GRA | 71744 | 27/09/2021 | 06/09/2021 | 03/12/2013 | Libro |