Manual de publicidad : (Registro nro. 454)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01411ctm a2200361 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 454 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240410103428.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s1988 mx a gre 001 0 spa|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9688801631 |
| Qualifying information | obra completa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968880164X |
| Qualifying information | tomo 1 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9688801658 |
| Qualifying information | tomo 2 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9688801666 |
| Qualifying information | tomo 3 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Mx-PuUPA |
| Language of cataloging | spa |
| Transcribing agency | Mx-PuUPA |
| Modifying agency | Mx-PuUPA |
| Description conventions | rda |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Russell, Thomas, |
| 9 (RLIN) | 10690 |
| Dates associated with a name | 1941- |
| Relator term | autor |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Otto Kleppner's advertising procedure. |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Manual de publicidad : |
| Remainder of title | Otto Kleppner's / |
| Statement of responsibility, etc. | Thomas Russell, Glenn Verrill ; traducción, José Manuel Salazar Palacios |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Novena edición |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Naucalpan de Juárez, Estado de México : |
| Name of producer, publisher, distributor, manufacturer | Prentice-Hall Hispanoamericana, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 3 volúmenes (paginación varía) : |
| Other physical details | ilustraciones ; |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Fuente | rdacontent |
| Content type term | texto |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | sin medio |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volumen |
| Carrier type code | nc |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad |
| Form subdivision | Manual |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Propaganda comercial |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Verrill, Glenn, |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Salazar Palacios, José Manuel, |
| Relator term | traductor |
| 765 08 - ORIGINAL LANGUAGE ENTRY | |
| Main entry heading | Russell, Thomas, 1941- |
| Title | Otto Kleppner's advertising procedure. |
| Edition | Novena edición |
| Place, publisher, and date of publication | Englewood Cliffs, NJ : Prentice-Hall, ©1986 |
| International Standard Book Number | 0136432557 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Classification part | 659.1 |
| Item part | R949 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Referencia | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Área de silencio | 03/12/2013 | Compra | t.2 | 3 | 659.1 R949 1988 | 10569 | 05/01/2026 | 03/10/2023 | 03/12/2013 | Libro R | ||||
| Dewey Decimal Classification | Referencia | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Área de silencio | 03/12/2013 | Compra | t.3 | 659.1 R949 1988 | 10570 | 05/01/2026 | 03/12/2013 | Libro R | ||||||
| Dewey Decimal Classification | Referencia | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Área de silencio | 03/12/2013 | Compra | t.1 | 3 | 659.1 R949 1988 | 31896 | 05/01/2026 | 03/10/2023 | 03/12/2013 | Libro R |