MARKETING THEORY : (Registro nro. 45062)

Detalles MARC
000 -LEADER
fixed length control field	00851nam a2200193 a 4500
001 - CONTROL NUMBER
control field	45062
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20180714024124.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140415s1988 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0471635278
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8001
Item number	SHE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Sheth, Jagdish N.
245 10 - TITLE STATEMENT
Title	MARKETING THEORY :
Remainder of title	EVOLUTION AND EVALUATION
250 ## - EDITION STATEMENT
Edition statement	1a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	[s.l.] :
Name of publisher, distributor, etc.	JOHN WILEY AND SONS, INC.,
Date of publication, distribution, etc.	1988
300 ## - PHYSICAL DESCRIPTION
Extent	231
Dimensions	x 16 x 24
520 ## - SUMMARY, ETC.
Summary, etc.	ESTE LIBRO TRATA DE SATISFACER NUESTRA CURIOSIDAD ACERCA DE LAS RAÍCES DE LA MERCADOTECNIA COMO UNA DISCIPLINA. TOCANDO DESDE SUS INICIOS CON EL FAMOSO TRUEQUE HASTA LO QUE HOY DENOMINAMOS MERCADOTECNIA INTERNACIONAL, CAPTURANDO TODA SU EVOLUCIÓN. CONTENIENDO UN MATERIAL QUE PARA LOS LECTORES ESPERA SER ÚTIL.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	GARDNER, DAVID M. -GARRET, DENNIS E
Relator term	coaut.

Existencias
Lost status	Source of classification or shelving scheme	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Inventory number	Full call number	Barcode	Date last seen	Price effective from	Koha item type
	Dewey Decimal Classification		General	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Sala general	03/12/2013	Compra	151000000000000000029525	658.8001 SHE 1988	67778	05/01/2026	01/06/2015	Libro
	Dewey Decimal Classification		General	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Sala general	01/06/2015	Compra	151000000000000000029526	658.8001 SHE 1988	84666	05/01/2026	01/06/2015	Libro
Extraviado	Dewey Decimal Classification	Consulta en sala	General	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Sala general	03/12/2013	Compra		658.8001 SHE 1988	67779		01/06/2015	Reserva permanente
	Dewey Decimal Classification		General	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Sala general	01/06/2015	Compra	151000000000000000029527	658.8001 SHE 1988	84667	05/01/2026	01/06/2015	Libro