MASTER DE MARKETING : (Registro nro. 44012)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00946nam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 44012 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180714022726.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2001 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8480886625 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | INI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | INIESTA, LORENZO |
| 245 10 - TITLE STATEMENT | |
| Title | MASTER DE MARKETING : |
| Remainder of title | TODO CUANTO HAY QUE SABER SOBRE EL MARKETING ESTRATEGICO TACTICO Y OPERATIVO |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ESPAÑA : |
| Name of publisher, distributor, etc. | GESTION 2000, S.A., |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 376 |
| Dimensions | x 17 x 23 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | EL OBJETIVO DE ESTE LIBRO ES FACILITAR LA ELABORACION DE UN PLAN DE MARKETING, Y POR CONSECUENTE ESTE TEXTO ADQUIERE UN DECIDIDO ENFOQUE PRACTICO. EL MARKETING ES UNA MEZCLA PLANIFICADA DE ESTRATEGIAS QUE SE OCUPA DE LA CONCEPCION, DESARROLLO, DIFUSION Y COMERCIALIZACION DE MARCAS, PRODUCTOS, SERVICIOS, QUE SATISFAGAN LAS EXPECTATIVAS DE LA DEMANDA, LOGRANDO RESULTADOS RENTABLES PARA LA EMPRESA. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADEO |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000026661 | 658.8 INI | 66156 | 05/01/2026 | 06/06/2018 | 03/12/2013 | Libro |