Marketing : (Registro nro. 44009)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01729cam a2200385 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 44009 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240715093716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2001 mx ad gr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701029089 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Mx-PuUPA |
| Language of cataloging | spa |
| Transcribing agency | Mx-PuUPA |
| Modifying agency | Mx-PuUPA |
| Description conventions | rda |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome, |
| Fuller form of name | (Edmund Jerome) |
| Dates associated with a name | 1928- |
| 9 (RLIN) | 15967 |
| Relator term | autor |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Basic marketing : a global managerial approach. |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | un enfoque global / |
| Statement of responsibility, etc. | E. Jerome McCarthy, William D. Perreault ; traducción, Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Segunda edición |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México, D. F. : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Interamericana Editores, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 797 páginas, 1 hoja plegada : |
| Other physical details | ilustraciones, gráficas, tablas ; |
| Dimensions | 28 cm + |
| Accompanying material | 1 disco de computadora (4 3/4 pulg.) |
| 336 ## - CONTENT TYPE | |
| Fuente | rdacontent |
| Content type term | texto |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | sin medio |
| Media type code | n |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | computadora |
| Media type code | c |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volumen |
| Carrier type code | nc |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | disco compacto |
| Carrier type code | cd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Mercadeo |
| General subdivision | |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Mercadeo |
| General subdivision | Administración |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Mercadeo |
| General subdivision | |
| Form subdivision | Tratados. mauales, etc. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D., |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rosas Sánchez, Rosa María, |
| Relator term | traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farrés Domenzáin, Olivia del Carmen, |
| Relator term | traductor |
| 765 0# - ORIGINAL LANGUAGE ENTRY | |
| Main entry heading | McCarthy, E. Jerome, (Edmund Jerome) 1928- |
| Title | Basic marketing : a global managerial approach. |
| International Standard Book Number | 0256209820 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Classification part | 658.8 |
| Item part | M4788 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date last checked out | Cost, normal purchase price | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 658.8 M4788 2001 | 68093 | 06/03/2026 | Ej.4 | 03/12/2013 | Libro | ||||||||
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 1 | 658.8 M4788 2001 | 78439 | 05/01/2026 | Ej.3 | 03/12/2013 | Libro | 14/03/2019 | ||||||
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 658.8 M4788 2001 | 66152 | 05/01/2026 | Ej.2 | 03/12/2013 | Libro | ||||||||
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 04/07/2024 | 11 | 658.8 M4788 2001 | 104925 | 05/01/2026 | 04/07/2024 | Reserva permanente | 5381.00 | 5381.00 | |||||||
| Dewey Decimal Classification | Audiovisual | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Módulo de circulación | 15/07/2024 | 658.8 M4788 2001 | 700646 | 15/07/2024 | 15/07/2024 | Cd-Rom |