Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01414cam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
43345 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210507110404.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140415s2001 fluad r 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030313783 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Mx-PuUPA |
| Language of cataloging |
spa |
| Transcribing agency |
Mx-PuUPA |
| Modifying agency |
Mx-PuUPA |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Czinkota, Michael R. |
| Relator term |
autor |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing / |
| Statement of responsibility, etc. |
Michael R. Czinkota, Ilkka A. Ronkainen |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Sixth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Orlando, Florida : |
| Name of producer, publisher, distributor, manufacturer |
Harcourt College Publishers, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 volumen (paginación varía) : |
| Other physical details |
ilustraciones, gráficas ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Fuente |
rdacontent |
| Content type term |
texto |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
sin medio |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volumen |
| Carrier type code |
nc |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Canales de comercialización |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Promoción de exportaciones |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Investigación de mercados |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ronkainen, Ilkka A., |
| Relator term |
autor |
| 767 08 - TRANSLATION ENTRY |
|---|
| Relationship information |
Traducido como: |
| Main entry heading |
Czinkota, Michael R. |
| Edition |
Sexta edición |
| Place, publisher, and date of publication |
Naucalpan de Juárez, Estado de México : Pearson Educación de México, ©2002 |
| Title |
Marketing internacional. |
| Record control number |
(Mx-PuUPA) 29831 |
| International Standard Book Number |
9702602610 |
| 773 08 - HOST ITEM ENTRY |
|---|
| Relationship information |
Traducido como: |
| Main entry heading |
Czinkota, Michael R. |
| Edition |
Sexta edición |
| Place, publisher, and date of publication |
Naucalpan de Juárez, Estado de México : Pearson Educación de México, ©2002 |
| Title |
Marketing internacional. |
| Record control number |
(Mx-PuUPA) 29831 |
| International Standard Book Number |
9702602610 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Libro |
| Classification part |
658.84 |
| Item part |
C998 |