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Marketing 6.0 / (Registro nro. 41115)

Detalles MARC
000 -LEADER
fixed length control field 01400cam a2200385 i 4500
001 - CONTROL NUMBER
control field 41115
003 - CONTROL NUMBER IDENTIFIER
control field Mx-PuUPA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260223152819.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140415s2024 sp a gr 000 0 spa d
017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER
Copyright or legal deposit number CO-569-2024
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788410221093
040 ## - CATALOGING SOURCE
Original cataloging agency Mx-PuUPA
Language of cataloging spa
Transcribing agency Mx-PuUPA
Modifying agency Mx-PuUPA
Description conventions rda
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title spa
Language code of original eng
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Dates associated with a name 1931-
Relator term autor
9 (RLIN) 6752
240 10 - UNIFORM TITLE
Uniform title Marketing 6.0.
Language of a work Español
245 1# - TITLE STATEMENT
Title Marketing 6.0 /
Statement of responsibility, etc. Philip Kotler, Hermawan Kartajaya e Iwan Setiawan
250 ## - EDITION STATEMENT
Edition statement Primera edición /
Remainder of edition statement abril
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture España :
Name of producer, publisher, distributor, manufacturer LID Editorial,
Date of production, publication, distribution, manufacture, or copyright notice 2024
300 ## - PHYSICAL DESCRIPTION
Extent 195 páginas :
Other physical details ilustraciones, diagramas ;
Dimensions 22 cm
336 ## - CONTENT TYPE
Fuente rdacontent
Content type term texto
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term sin medio
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volumen
Carrier type code nc
490 0# - SERIES STATEMENT
Series statement Colección Acción Empresarial
500 ## - GENERAL NOTE
General note "El futuro es inmersivo". -- Cubierta.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term armarc
Topical term or geographic name entry element Mercadeo
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term armarc
Topical term or geographic name entry element Tecnología
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term armarc
Topical term or geographic name entry element Mercadeo en internet
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan,
Relator term autor
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Setiawan, Iwan,
Relator term autor
765 0# - ORIGINAL LANGUAGE ENTRY
Main entry heading Kotler, Philip, 1931-
Place, publisher, and date of publication Córdoba, España : John Wiley & Sons, ©2021
Title Marketing 6.0
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Classification part 658.8
Item part K8718
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Checked out Date last seen Date last checked out Price effective from Koha item type Copy number
    Dewey Decimal Classification     Magisterial Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Módulo de circulación 03/12/2013 Compra 1 658.8 K8718 2024 62047 30/10/2026 30/10/2025 30/10/2025 03/12/2013 Magisterial  
    Dewey Decimal Classification     Magisterial Biblioteca Karol Wojtyla Biblioteca Karol Wojtyla Módulo de circulación 03/12/2013 Compra 1 658.8 K8718 2024 62038 29/10/2026 29/10/2025 29/10/2025 03/12/2013 Magisterial Ej.2