Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01126cam a2200301 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
39536 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241114124801.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140415s2015 maua fr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781133434801 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Mx-PuUPA |
| Original cataloging agency |
Mx-PuUPA |
| Language of cataloging |
spa |
| Modifying agency |
Mx-PuUPA |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parente, Donald Edwin, |
| Dates associated with a name |
1942- |
| Relator term |
autor |
| 9 (RLIN) |
16449 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising campaign strategy : |
| Remainder of title |
a guide to marketing communication plans / |
| Statement of responsibility, etc. |
Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, MA. : |
| Name of producer, publisher, distributor, manufacturer |
Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 401 páginas : |
| Other physical details |
ilustraciones ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Fuente |
rdacontent |
| Content type term |
texto |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
sin medio |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volumen |
| Carrier type code |
nc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
armarc |
| Topical term or geographic name entry element |
Campañas publicitarias |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
armarc |
| Topical term or geographic name entry element |
Comunicación en mercadeo |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Strausbaugh-Hutchinson, Kirsten L., |
| Relator term |
autor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Libro |
| Classification part |
659.113 |
| Item part |
P22 |