COMPORTAMIENTO DEL CONSUMIDOR (Registro nro. 38363)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01007nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 38363 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230414123611.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2001 mx 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9684444869 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | SCH |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SCHIFFMAN, LEON G. |
| 9 (RLIN) | 9742 |
| 245 10 - TITLE STATEMENT | |
| Title | COMPORTAMIENTO DEL CONSUMIDOR |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | MEXICO : |
| Name of publisher, distributor, etc. | PEARSON EDUCACION, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 469 |
| Dimensions | x 20 x 26 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | EN ESTE LIBRO HACE ÉNFASIS EN LA ESTRATEGIA DE MARKETING, UTILIZANDO UN ENFOQUE TEÓRICO COMPLEMENTADO CON APLICACIONES. EL LIBRO INCLUYE MUCHOS EJEMPLOS DEL MUNDO REAL, PARA DEMOSTRAR LA FORMA EN QUE LOS PROFESIONALES DEL MARKETING UTILIZAN LOS CONCEPTOS REFERENTES AL CONSUMIDOR, CON EL FIN DE DESARROLLAR Y APLICAR ESTRATEGIAS DE MARKETING EFICACES |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMPORTAMIENTO DEL CONSUMIDOR |
| General subdivision | INVESTIGACION DE MERCADO |
| -- | MERCADOTECNIA |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | GONZÁLEZ RUÍZ, ÁNGEL CARLOS |
| Relator term | tr. |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | CONSUMER BEHAVIOR |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LAZAR KANUK, LESLIE |
| Relator term | coaut. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000029939 | 3 | 1 | 658.834 SCH | 78785 | 17/10/2023 | 21/09/2023 | 03/12/2013 | Libro | ||||
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000029938 | 658.834 SCH | 77427 | 04/07/2018 | 04/07/2018 | 03/12/2013 | Libro | ||||||
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000029937 | 658.834 SCH | 72885 | 15/08/2024 | 03/12/2013 | Libro | |||||||
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000029936 | 658.834 SCH | 57793 | 03/12/2013 | Libro | ||||||||
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000029935 | 658.834 SCH | 57791 | 14/07/2016 | 14/07/2016 | 03/12/2013 | Libro |