PUBLICIDAD Y COMUNICACION INTEGRAL DE MARCA (Registro nro. 31447)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01008nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 31447 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180713234845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2007 mx 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 109706866078 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | OGU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | C.O. GUINN, THOMAS |
| 245 10 - TITLE STATEMENT | |
| Title | PUBLICIDAD Y COMUNICACION INTEGRAL DE MARCA |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4TA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | MEXICO : |
| Name of publisher, distributor, etc. | CENGAGE, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 781 |
| Dimensions | 22 x 5 x 27 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | LA PREMISA DE ESTE TÍTULO ES MANTENERSE ACTUALIZADO SEGÚN LA EVOLUCIÓN DE LA PUBLICIDAD LA CUAL EXIGE, ENTRE OTRAS COSAS, QUE SE UTILICEN MEDIOS NUEVOS Y LOS YA TRADICIONALES SEAN USADOS DE DIFERENTE MANERA. IGUALMENTE, SE PREOCUPA POR PRESENTAR UN ENFOQUE ÚNICO, QUE CONSISTE EN UN TRATAMIENTO MULTIDISCIPLINARIO DE LA PUBLICIDAD Y EL COMPORTAMIENTO DEL CONSUMIDOR. COMO EJEMPLOS DE LO ESTUDIADO, INCLUYE MÁS DE 500 ANUNCIOS DE DIFERENTES TIPOS DE PRODUCTOS Y SERVICIOS. COMO EN SUS EDICIO |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | ADVERTISING |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Tehuacán | Tehuacán | Sala general | 03/12/2013 | Compra | 659.1 OGU | 506217 | 08/01/2025 | 22/08/2015 | 03/12/2013 | Libro |