COMPORTAMIENTO DEL CONSUMIDOR (Registro nro. 31376)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01048nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 31376 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230414123604.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2005 mx 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9702605962 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | SCHI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | G. SCHIFFMAN, LEON |
| 245 10 - TITLE STATEMENT | |
| Title | COMPORTAMIENTO DEL CONSUMIDOR |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8VA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | MEXICO : |
| Name of publisher, distributor, etc. | PEARSON EDUCACION, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 587 |
| Dimensions | 21 x 4 x 26 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | COMPORTAMIENTO DEL CONSUMIDOR DE SCHIFFMAN Y KANUK HA DEFINIDO LOS ESTÁNDARES PARA EL ESTUDIO DE LA MATERIA, LO CUAL LO CONVIERTE EN EL MEJOR LIBRO QUE SE HAYA PUBLICADO. EN ESTA OCTAVA EDICIÓN, SE ANALIZAN LAS CARACTERÍSTICAS DEL COMPORTAMIENTO DEL CONSUMIDOR EN SU CONTEXTO ACTUAL, DONDE ES AMPLIA LA INFLUENCIA QUE EJERCE EL AMBIENTE GLOBAL EN QUE SE DESARROLLA. LA DIDÁCTICA EMPLEADA EN EL ESTUDIO DE LOS TEMAS MANTIENE UN EQUILIBRIO ENTRE LOS CON- CEPTOS BÁSICOS DEL COMPORTAMIENTO Y L |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMIDORES |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ALBA RAMIREZ, VERONICA DEL CARMEN |
| Relator term | tr. |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | CONSUMER BEHAVIOR |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000029940 | 9 | 2 | 658.834 SCH | 75838 | 18/09/2023 | 11/03/2020 | 30/05/2014 | Libro | ||||
| Dewey Decimal Classification | General | Tehuacán | Tehuacán | Sala general | 03/12/2013 | Compra | 658.8342 SCHI | 506152 | 08/01/2025 | 02/03/2018 | 03/12/2013 | Libro |